"According to the firm's filing under the Foreign Agents Registration Act (FARA), Show Faith by Works will "geofence the actual boundaries of every Major (sic) church in California, Arizona, Nevada, and Coloardo (sic) and all Christian Colleges during worship times" and then "track attendees and continue to target [them] with ads" on behalf of Israel. The geofencing campaign is part of a larger $3.2 million contract that also includes trying to hire celebrity spokespeople and paying pastors to produce content."
"The project manager of the operation, Chad Schnitger, explained in an email to RS that the ads may include "invitations for Christians to visit one of our upcoming Mobile Museum exhibits, or to go to our website to learn more about the program, or to visit Israel with your church." The firm's pitch deck describes the ads as "pro-lsreal (sic) and anti-Palestinian.""
Show Faith by Works plans to geofence the physical boundaries of major churches and Christian colleges in California, Arizona, Nevada, and Colorado during worship times and then track and retarget attendees with ads. The operation is part of a $3.2 million contract that also funds efforts to hire celebrity spokespeople and pay pastors to produce content. Hundreds of listed churches contacted were unaware of the targeting. Project manager Chad Schnitger said ads could invite Christians to Mobile Museum exhibits, websites, or church trips to Israel. The campaign’s pitch deck labels the ads pro‑Israel and anti‑Palestinian.
Read at Truthout
Unable to calculate read time
Collection
[
|
...
]