"The National Collegiate Athletic Association (NCAA) is again turning up the pressure on prediction market operator Kalshi, this time tying its trademark concerns directly to March Madness, the association's signature men's and women's basketball tournaments. The NCAA claims that Kalshi has used its name, marks and event branding in ways that suggest an official link. March Madness is owned and controlled by the NCAA, and the association says any implication of endorsement or verification crosses a legal line."
"Earlier this year, NCAA President Charlie Baker appealed directly to the Commodity Futures Trading Commission, asking the agency to put college sports prediction markets on hold until stronger guardrails are in place. In his January 2026 letter, Baker warned that the rapid expansion of these products presents a threat to the well-being of student-athletes and argued that competitions could be exposed to harm without stricter oversight."
NCAA is escalating legal pressure on Kalshi for using NCAA names, marks, and March Madness branding in ways that suggest an official link. The association asserts March Madness ownership and says any implication of endorsement or verification crosses a legal line and has requested immediate removal of NCAA trademarks. Tensions have built between college sports leaders and prediction markets, where users trade contracts tied to NCAA football and March Madness outcomes. NCAA President Charlie Baker appealed to the Commodity Futures Trading Commission to suspend college sports prediction markets until stronger guardrails are implemented, warning of risks to student-athlete well-being and competition integrity.
Read at ReadWrite
Unable to calculate read time
Collection
[
|
...
]