"Since 2019, music mogul Sean Carter (also known as Jay-Z) has worked with the NFL to diversify its slate of Super Bowl halftime performers. Was the goal to discriminate against white performers? No. The overwhelming majority of halftime performers over time have been white. The aim instead was to help television's biggest stage better reflect and appeal to America's extraordinary racial diversity."
"Bad Bunny did the official one that an estimated 128 million people watched live, the second most ever, according to The New York Times. It also had garnered almost 73 million views on the NFL's YouTube channel as of Wednesday night. And Kid Rock headlined Turning Point USA's Super Bowl live-stream event aimed at conservatives. Only five million people watched, Fox News Channel reports."
Bad Bunny's official Super Bowl halftime performance drew an estimated 128 million live viewers and nearly 73 million YouTube views on the NFL channel. Kid Rock headlined a separate Turning Point USA livestream watched by about five million people. Kid Rock called Jay-Z a "DEI hire" after the Super Bowl. Since 2019, Sean Carter (Jay-Z) has worked with the NFL to diversify halftime performers to better reflect America's racial diversity rather than to exclude white artists. Under Jay-Z's leadership, four of the five most-watched halftime shows of the 21st century occurred, with Kendrick Lamar surpassing Michael Jackson's record and Bad Bunny ranking third.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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