"Inoculation theory proposes that psychological inoculation-analogous to getting a medical vaccination-can immunize people against persuasive attacks. The idea is that by explaining to people how deepfakes work, they become primed to recognize them when they encounter them. In our experiment, we exposed one-third of participants to passive inoculation: traditional text-based warning messages about the threat and the characteristics of deepfakes. We exposed another third to active inoculation: an interactive game that challenged participants to identify deepfakes."
"The remaining third were given no inoculation. Participants were then randomly shown either a deepfake video featuring Joe Biden making pro-abortion rights statements or a deepfake video featuring Donald Trump making anti-abortion rights statements. We found that both types of inoculation were effective in reducing the credibility participants gave to the deepfakes, while also increasing people's awareness and intention to learn more about them."
Psychological inoculation can prime people to recognize persuasive attacks such as political deepfakes by explaining how the manipulations work. One-third of participants received passive inoculation via text-based warnings about deepfakes, another third received active inoculation via an interactive game that required identifying deepfakes, and the final third received no inoculation. Participants then viewed deepfake videos of politicians making controversial statements. Both passive and active inoculation reduced perceived credibility of the deepfakes and increased awareness and intentions to learn about and challenge manipulated media.
Read at Fast Company
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