"Content creators and influencers in the US are now increasingly dominating requests for O-1 work visas. Astoundingly, the number of O-1 visas granted each year increased by 50% between 2014 and 2024, as noted by recent reporting in the Financial Times. These visas allow non-immigrants to work temporarily in the US. The O-1 category includes the O-1A, which is designated for individuals with extraordinary ability in the sciences, education, business or athletics and the O-1B, reserved for those with extraordinary ability or achievement."
"I was bored during the pandemic like everyone else and started posting on TikTok, she told the Guardian. I started livestreaming, and I grew a fanbase kind of quickly. Five years later, the 25-year-old Canadian content creator now has 1.3 million followers combined across various social media platforms. Her influencer success led her to an O-1 visa so, after graduating college in 2022, she decided to pursue content creation full-time."
Content creators and influencers are increasingly dominant among O-1 work visa applicants in the United States. The number of O-1 visas granted annually rose 50% between 2014 and 2024. O-1 visas permit non-immigrants to work temporarily in the US and split into O-1A for extraordinary ability in sciences, education, business or athletics, and O-1B for extraordinary ability or achievement. Influencers are filling significant retail and commercial roles and pursue O-1 status to monetize large followings. Some creators report rapid audience growth during the Covid-19 pandemic and use subscription platforms such as Fanfix as primary income sources.
Read at www.theguardian.com
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