"Lawmakers were trying to address highly potent synthetic products, like gummy candies, marketed toward kids. The effort, led by Sen. Mitch McConnell, was to get rid of those products. No one's talking about our THC drinks, which are far less potent in comparison. For that reason, I think a lot of people didn't even realize this could happen. Definitely not our consumers who love these products and not even our alcohol partners, retailers, and distributors, many of whom have reached out in support this week."
"What this bill is ultimately proposing, if nothing gets done in a year, is to treat any hemp product over 0.4 milligrams of THC like a Schedule I drug. That would be a disaster for the industry. What we need now is a smart beverage bill that would allow products like Cann to be sold and regulated like alcohol. We're very optimistic that it can happen."
Congress passed hemp restrictions within a must-pass government funding bill that will take effect in November 2026 and cap THC at 0.4 milligrams per container, a threshold that would effectively ban many hemp-derived THC beverages. The language targets highly potent synthetic products marketed to kids but also ensnares low-dose THC drinks. The provision was inserted into a funding bill rather than passed standalone. If no legislative fix occurs within a year, affected hemp products could be treated like Schedule I drugs. Beverage companies are calling for a federal beverage bill to regulate THC drinks like alcohol amid strong consumer demand.
Read at Business Insider
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