"Spotify now says the ICE ads stopped running at the end of 2025-meaning Wednesday's fatal shooting of a Minnesota woman by an ICE agent did not play a factor. "The advertisements mentioned were part of a U.S. government recruitment campaign that ran across all major media and platforms," a spokesperson said in a statement to Pitchfork, adding that the ads "ended on most platforms and channels, including Spotify, at the end of last year.""
"The campaign-which also included streamers Amazon and YouTube, among others-was part of the Trump administration's $30 billion investment to hire more than 10,000 deportation officers by the end of 2025. News that Spotify was airing ICE ads was met with widespread criticism from fans and artists, leading to a general boycott of the streamer by grassroots political organization Indivisible. Last November, musicians launched a separate boycott called No Music for ICE aimed at Amazon over its own ICE contracts."
Spotify confirmed that ICE recruitment advertisements stopped running on the platform at the end of 2025. The company stated the ads were part of a U.S. government recruitment campaign that ran across major media and platforms. Spotify previously defended airing immigration-enforcement ads on its free tier, saying the content did not violate advertising policies. The campaign included Amazon and YouTube and was part of a $30 billion Trump administration investment to hire over 10,000 deportation officers by the end of 2025. The ads prompted widespread criticism and organized boycotts by Indivisible and musicians.
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