Howard Levitt: How the ICE controversy in the U.S. spilled into Canadian boardrooms
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Howard Levitt: How the ICE controversy in the U.S. spilled into Canadian boardrooms
"Let me dissect what's going on - and why lawyers and boards should be paying rapt attention. For years, environmental, social and governance (ESG) considerations were relegated to "nice to have" slide decks at annual meetings. Those days are over. Canadian companies are now operating in a climate where public perception and values‑based scrutiny moves markets, affects customer loyalty and triggers boycotts or protests, eroding brand equity."
"A contract valued at up to US$2.8 million to provide social media management tools and support services through a U.S. federal contractor has sparked protests outside the company's Vancouver offices, with demonstrators urging the firm to sever ties with ICE and related agencies. Hootsuite's CEO insists that the services provided do not include surveillance or tracking, and that the platform "makes public conversations visible at scale," not targeting individuals. That reassurance failed to quell critics."
Vancouver-based Hootsuite faced protests over a contract valued at up to US$2.8 million to provide social media management tools and support services to U.S. Homeland Security and ICE through a federal contractor. Demonstrators urged the company to sever ties with ICE and related agencies. Hootsuite's CEO stated the services do not include surveillance or tracking and that the platform "makes public conversations visible at scale," not targeting individuals, but critics remained unconvinced. Separately, Jim Pattison Developments withdrew from a planned sale of a Virginia warehouse that would have been used as an ICE processing facility. ESG and reputational risks have become central to corporate governance and stakeholder expectations.
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