How Jessica Reed Kraus Went from Mommy Blogger to MAHA Maven
Briefly

How Jessica Reed Kraus Went from Mommy Blogger to MAHA Maven
"In mid-February, on the day that the Senate confirmed Robert F. Kennedy, Jr., as Secretary of Health and Human Services, Del Bigtree, an anti-vaccine activist who had served as the communications director of Kennedy's Presidential campaign, hosted an event at the National Press Club, in Washington, D.C. Bigtree was now the C.E.O. of the advocacy group MAHA Action, and the National Press Club event, where members of the media gathered in a modest room with a small stage, was a celebration of sorts."
"The Republican senator Ron Johnson, a skeptic of the COVID vaccine and an early supporter of Kennedy's nomination, introduced Bigtree, calling him 'a man who has been engaged in radical transparency' and, as a result, had been 'vilified and ridiculed.' At the podium, Bigtree derided the assembled press. 'You have been the spreaders of misinformation,' he said. 'You have gotten it wrong, and America is still waiting for an apology.'"
"Jessica Reed Kraus, the forty-five-year-old writer behind the popular Instagram and Substack accounts 'House Inhabit,' was sitting on the floor a few feet away, live-streaming Bigtree's speech. Her site, which grew out of a blog about motherhood and home décor, had become perhaps the most popular chronicler of Kennedy's rise, offering half a million Substack followers an inside look at the Secretary's new life in the upper echelons of the American right."
Del Bigtree hosted a National Press Club event the day the Senate confirmed Robert F. Kennedy Jr. as Secretary of Health and Human Services. Bigtree, an anti-vaccine activist and former communications director for Kennedy's presidential campaign, led MAHA Action and celebrated Kennedy's new position. Senator Ron Johnson introduced Bigtree, praising his 'radical transparency' and saying he had been 'vilified and ridiculed.' At the podium, Bigtree accused the press of spreading misinformation and demanded an apology. Jessica Reed Kraus, the forty-five-year-old behind House Inhabit, live-streamed the event. Her platform expanded from a motherhood and home décor blog to a half-million-follower chronicler of Kennedy's rise.
Read at The New Yorker
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