"JDCA's 30-second ad, titled It's Gone Too Far, began airing Monday on MSNBC's Morning Joe and various CNN programs, including AC360 and Erin Burnett's OutFront. The organization said Fox News refused to carry the ad. JDCA CEO Halie Soifer told Mediaite that the group placed a national ad buy on Friday with the intention of running the spot nationally on Fox & Friends, the morning program widely viewed as President Donald Trump's favorite television show."
"The ad focuses on immigration enforcement and law enforcement actions tied to the Trump administration, including footage from unrest in Minneapolis following ICE and Border Patrol operations. It opens with references to the killings of Renee Good and and includes a clip of podcast host Joe Rogan asking, Are we really going to be the Gestapo? Where's your papers? Is that what we've come to?"
JDCA launched a 30-second ad titled It's Gone Too Far criticizing Immigration and Customs Enforcement and the Trump administration for aggressive immigration enforcement. CNN and MSNBC began airing the spot as part of a six-figure buy while Fox News declined to carry it despite a national buy intended to include Fox & Friends. The ad uses Minneapolis unrest footage, references killings including Renee Good, and includes a Joe Rogan clip questioning Gestapo-like tactics. The spot accuses the administration of winking at white nationalists, calls on Trump to stop abuses and investigate the killings, and notes a subsequent federal agent killing and a suggested deployment of former ICE director Tom Homan.
Read at www.mediaite.com
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