"You have to master what I call 'the three threes.' He means a 30-second vertical video, a three-minute cable news hit, and a three-hour filmed podcast interview. 'Anyone who can master all three will excel in the new media ecosystem that has taken hold in American politics,' Torres said. And he maintains that it's not only a matter of excelling; it's about surviving. Torres calls this an 'extinction moment for establishment politics': that if politicians don't get serious about communicating with voters, and non-voters, in all the digital spaces where people today get their information, and sometimes misinformation, they're unlikely to last long in the business. 'You get good at it or you become extinct. I mean, that's life, right?' he added. 'That's evolution. Either adapt or die.'"
"'Democrats are not nearly as good communicators as they should be on social media,' said Sivan Jacobovitz, co-founder of Van Ness Creative Strategies, a digital agency that works to elect Democrats. Torres is one of its clients."
A 37-year-old New York Democrat posts videos on TikTok, YouTube and Facebook despite describing himself as an introvert. Mastering three formats—a 30-second vertical, a three-minute cable news hit, and a three-hour filmed podcast—is presented as essential for political survival. Failing to adapt to digital spaces risks becoming irrelevant, constituting an "extinction moment for establishment politics." After President Trump’s 2024 reelection, Democrats have been reassessing messaging and outreach strategies for upcoming midterms. Analysts and digital strategists warn that Republicans currently outperform Democrats in online communication and social media video reach.
Read at www.npr.org
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