"As the Trump administration ramps up its immigration crackdown, ICE is looking to expand its ranks, and their recruitment push on social media is echoing some rhetoric that has been linked to White Nationalist groups. Like this ad from DHS that says, quote, America has been invaded by criminals and predators. We need you to get them out.. Or this message: Will have our home again, adding, quote, Join ICE.."
"These ads appear to be a nod to the far-right replacement theory, which is the belief that White people are being replaced by immigrants. Now, there's also this DHS ad that says, The stakes have never been higher and the goal has never been more clear, re-immigration now.. That term has roots in neo-Nazi ideology, refers to what critics say is a form of ethnic cleansing."
The Trump administration employed coded language in immigration recruitment and policy messaging that echoes neo-Nazi and white nationalist rhetoric. Social media recruitment materials from ICE and DHS used phrases such as 'America has been invaded by criminals and predators' and 'Join ICE,' and referenced 'we will have our home again,' aligning with far-right replacement theory. A DHS ad used the phrase 're-immigration now,' a term with roots in neo-Nazi ideology and criticized as a form of ethnic cleansing. The State Department is creating an Office of Re-immigration. Experts identified the language as intentionally coded and widely criticized as a disturbing trend.
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