"The hunt started with a close-to-the-vest process - by the time Mayor Daniel Lurie's team poll-tested a candidate with the pseudonym " Sarah Reyes " it would be more than two weeks until he appointed Reyes' flesh-and-blood avatar, Beya Alcaraz, to Engardio's former position. While Reyes apparently polled well, the real candidate, Alcaraz, was out within a week. This came following revelations of appalling conditions in her former pet shop."
"In the wake of this unkind collision between marketing and reality, the mayor's office pivoted to a game show model: Perhaps you could call it "Who Wants to be a District 4 Supervisor?" The so-called "finalists" were publicly disclosed, and given "homework assignments " to prove their mettle at what is, admittedly, a very complicated job. These assignments consisted of: interacting with District 4 voters, engaging in a fake press conference with fake reporters."
The replacement process for District 4 Supervisor Joel Engardo began with secretive vetting and poll-testing a pseudonymous candidate called "Sarah Reyes" before appointing Beya Alcaraz more than two weeks later. Alcaraz resigned within a week after revelations of appalling conditions in her former pet shop and messages about paying workers "under the table" and skimping on taxes. The mayor's office then adopted a public, game-show–style selection with finalists given "homework" tasks: voter outreach, mock press conferences, and a candidate forum at a pizza parlor. One finalist was disqualified after missing nine consecutive elections and having been a registered Republican.
Read at Mission Local
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