"The word Truth was plastered all around the New York Stock Exchange on Thursday morning. At 9.30am, when the market opened, a small crowd stood on the balcony above the trading floor to ring in the day. The group was celebrating the launch of five exchange-traded funds, or ETFs, that are tied to Truth Social, Donald Trump's social media platform that has spun into a menagerie of products over the last few years."
"The Trump Media ETFs, which were officially launched on the stock exchange at the end of December, are being branded as America First funds, a kind of antithesis to the woke environmental, social and governance (ESG) movement that was popular in investment, particularly at the end of Trump's first term. Each of the five ETFs has a specific theme that centers Trump-branded patriotism: American-based companies, real estate in Republican-voting states, energy production and infrastructure, security and defense, and technology, including bitcoin."
"ETFs which are portfolios of assets, trading as a single investment vehicle have rapidly risen in popularity in recent years. In 2025, new investments in ETFs reached $1.4tn, with a total of $13tn invested in the industry. The America First ETFs are being managed by Yorkville America, a branch of Yorkville Advisors, an investment company based in New Jersey that has partnered with Trump Media in helping the company roll out its financial products."
Trump Media and Technology Group launched five exchange-traded funds tied to Truth Social and unveiled them at the New York Stock Exchange. The ETFs are branded as "America First" funds and target themes including American-based companies, real estate in Republican-voting states, energy production and infrastructure, security and defense, and technology including bitcoin. Trump Media has expanded into streaming, nuclear fusion energy, and financial services. The America First ETFs are managed by Yorkville America, which partnered with Trump Media and participated in a $2.5bn 2024 fundraising round. The company plans further financial and crypto products as part of a broader expansion.
Read at www.theguardian.com
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