Uber and DoorDash now disclose when algorithms set prices. There's still one big question.

"The state's Algorithmic Pricing Disclosure Act took effect on Monday. Under the law, businesses have to tell customers when they are using their personal data, such as where they are and what they've purchased in the past, to determine prices. For some New York residents, the first sign of the new law was a message that popped up on their phone screen while ordering food delivery."

"On the DoorDash app, New York users got a notice that the new law "requires that we make the following disclosure because we use information such as your delivery address to calculate distance and fees, and your past orders and favorite stores to provide personalized promotions and/or discounts." "This price was set by an algorithm using your personal data," the disclosure reads."

New York implemented the Algorithmic Pricing Disclosure Act, requiring businesses to notify customers when algorithms use personal data to determine prices. The law covers data such as location, past purchases, and order history when calculating fees, discounts, or promotions. App users in the state began receiving on-screen notices from services like DoorDash and Uber indicating that prices were set by algorithms using personal data. The disclosures explain that location and past orders can influence fees and personalized offers. The law does not force companies to disclose the specific models, formulas, or internal methods that translate data into individual prices.

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