""He's got off to a running start," Global Data retail analyst Neil Saunders told Business Insider. "He wants change, but I think he's also keen to be seen that he wants change at Target." Fiddelke's CEO appointment was met with skepticism by many, including Saunders, who questioned whether the longtime Bullseye employee would be willing to make meaningful changes to get the company back on track."
"In his first companywide meeting, Fiddelke said Target "didn't do enough" to maintain trust with its customers in recent years and that he's moving to reconnect those communities, Bloomberg reported. Fiddelke said in that meeting that Target was committing an additional $1 million to its Bullseye Builds community program and that company employees had logged more than a million hours of volunteer service in 2025."
Michael Fiddelke has acted quickly during his first two weeks as Target CEO. He has signaled a push for change and taken visible steps to address customer trust and community relations. Analysts and critics expressed skepticism about whether he would make meaningful changes and raised concerns that keeping Brian Cornell as executive chairman could constrain his authority. In a companywide meeting Fiddelke said Target "didn't do enough" to maintain customer trust and pledged an additional $1 million to the Bullseye Builds program. Company employees logged over a million volunteer hours in 2025. Target has faced national scrutiny over immigration enforcement actions in Minneapolis and prior diversity rollback criticism.
Read at Business Insider
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