"The billboard was previously the subject of a dispute between Pamm and the city of Miami that was finally settled last month. Now, the Frost Museum is claiming in its suit that the billboard is in violation of state laws and may put future federal highway funding for Florida in jeopardy-the 1,800-sq.-ft digital billboard faces the MacArthur Causeway, an elevated road that crosses Biscayne Bay and is part of State Road 836, or the Dolphin Expressway."
"A Pamm spokesperson tells The Art Newspaper: "Pérez Art Museum Miami's sign was meticulously reviewed and approved by all relevant authorities, ensuring full compliance with state and local regulations. While we hold Frost Science Museum in high regard as a cultural partner, we regret the distraction from our shared mission of enriching Miami's arts and sciences landscape." According to the Frost Museum's lawsuit, the billboard generates $1.2m annually for Pamm."
"The Frost Museum's lawsuit alleges that the Pamm billboard is in violation of two Florida provisions regulating billboards erected near federal or state highways: that such billboards require permits and cannot be taller than 65ft, or larger in surface area than 950 sq. ft; and as an exemption allowing larger billboards to be built if they are located on a business's own premises, that the business mainly uses the billboard to advertise its own name"
Frost Science Museum filed suit against the Florida Department of Transportation seeking removal of a large digital billboard operated by Pérez Art Museum Miami. The 1,800-sq.-ft billboard faces the MacArthur Causeway, part of State Road 836, and previously prompted a dispute between Pamm and the city that was settled. Frost alleges the billboard violates state provisions on permits, height and surface-area limits, and exemption conditions for on-premises advertising, and claims the installation could jeopardize future federal highway funding for Florida. Pamm states the sign was reviewed and approved, and the billboard reportedly generates $1.2m annually for Pamm.
Read at The Art Newspaper - International art news and events
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