""In my busy life nowadays I realized especially after Covid I go to work in scrubs," explains the Minnesota pharmacist, YouTube creator and mom of three. "I don't dress up anymore for work, so I really don't need a whole lot of new clothes." After seeing the outfits she rarely wore to kids' birthday parties and daytime events languishing in her closet, she thought, why not rent her wardrobe instead?"
"While Rent the Runway set the tone for the clothing rental industry when it launched 16 years ago offering designer gowns for a night it and trendy competitors such as Nuuly now let consumers borrow a set number of items, including dresses, jeans and even winter coats, for a monthly price."
"Over two years later, Patel says, deciding to rent her clothes "has opened up access to more quality pieces that are unique and fit what I want to wear at the moment without breaking the bank." And she doesn't have to worry about storing or washing the items she borrows. At the end of the rental term, she returns the pieces to the companies and they handle the shipping and cleaning. "I don't even know what you do with silk and I don't want to," she says."
Lydia Patel stopped buying clothes two years ago and now rents garments to match her current needs. She typically works in scrubs after COVID and rarely dresses up for work, so renting reduces unnecessary purchases and closet clutter. Rental services allow subscribers to borrow a set number of items monthly, ranging from dresses and jeans to winter coats, with companies handling shipping and cleaning. Renting provides access to higher-quality, unique pieces at lower cost and removes laundering and storage burdens. More than half a million primarily female customers use these platforms, and the market is valued at $2.6 billion, projected to more than double by 2035.
Read at www.npr.org
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