"Zaileen Janmohamed hardly had time to update her LinkedIn profile when she received her first and only marching orders from her new boss, Al Guido, the San Francisco 49ers president and board member of the newly formed Bay Area Host Committee. Go get us Super Bowl 60. Ten weeks later, the short, spunky Canadian of Indian descent and mother of three walked into a conference room filled with owners of all 32 NFL teams - and did just that."
""That presentation is something I will never forget," Janmohamed, the CEO of the BAHC, recalls now, almost three years later, less than two months away from kickoff at Levi's Stadium. The country's biggest entertainment spectacle, watched by 127 million last year, will only be one-upped by the FIFA World Cup, the world's most popular tournament paying a visit a few months later, making for an unprecedented upcoming year of sporting events in the Bay Area - or anywhere."
"No venue has ever hosted a Super Bowl and World Cup matches in the same calendar year. Add in last February's NBA All-Star Game, and the region has been on quite the run. The three events are projected to generate an estimated $1.4 billion in economic impact, according to estimates provided to the host committee by management firm Boston Consulting Group. The host committee expects 500,000 visitors this year - and 13,000 local jobs to accompany them."
"Key to the whole operation is Janmohamed, who goes by "Z" to just about everyone and was hired away from the Los Angeles 2028 Olympic organizing committee by Guido in March 2023. "I knew I needed a rockstar CEO," Guido said, calling Janmohamed the "perfect person" to lead the BAHC. The Bay Area didn't previously have a permanent body with the mission to bid for marquee events until Guido got together with six other presidents of local teams."
Zaileen Janmohamed was tasked by Al Guido to secure Super Bowl 60 and accomplished it after a ten-week presentation to NFL owners. She is CEO of the Bay Area Host Committee, hired from the Los Angeles 2028 Olympic organizing committee in March 2023. The Bay Area will host both the Super Bowl and FIFA World Cup matches in the same calendar year for the first time, with last February's NBA All-Star Game adding to a run of major events. Those three events are projected to generate about $1.4 billion, attract 500,000 visitors, and create roughly 13,000 local jobs. Guido and six local team presidents formed a permanent host body to pursue marquee events.
Read at The Mercury News
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