"For many fans in the South Bay, the Super Bowl's return to Levi's Stadium feels like a sequel to their least favorite movie, San Jose Takes a Back Seat. When Super Bowl 50 happened here a decade ago, most of the official NFL events were in San Francisco. That scenario has played out again for Super Bowl LX. Fan draws like the Super Bowl Experience, the NFL Honors, Taste of the NFL and even an innovation summit were all staged in the 49ers' former hometown."
"When the NFL awarded Super Bowl LX to Levi's Stadium in 2023, you can bet the Bay Area Host Committee's bid package didn't include photos of Plaza de Cesar Chavez or the Guadalupe River. But the committee's website makes clear what was pitched: landmarks like the Golden Gate Bridge, the Palace of Fine Arts and the Transamerica Pyramid. San Francisco's massive hotel capacity, Michelin-rated restaurants and sprawling Moscone Center aren't exactly secrets, either."
Levi's Stadium in Santa Clara hosts Super Bowl LX while most official NFL fan events and attractions are staged in San Francisco. Major fan draws including the Super Bowl Experience, NFL Honors, Taste of the NFL and an innovation summit were placed in San Francisco, leaving only Super Bowl Opening Night in San Jose and the game itself in the South Bay. The Bay Area Host Committee highlighted San Francisco landmarks and amenities in its bid. NFL event placement prioritized hotel capacity, Michelin-rated dining and convention center space, reflecting infrastructure and capacity requirements that shaped event locations.
Read at www.mercurynews.com
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