As social media grows more toxic, college athletes ask themselves: Is it worth it?

"I did a poor job of letting people talk about me and affect my play,"

"I wish I could just go back and block out everything."

"At the end of the day, we are human beings. We have feelings,"

"you wake up, go to work, and someone is wishing nothing but the worst to you"

Social media harassment of athletes has become pervasive, with college basketball players especially targeted. The NCAA found higher risk for college basketball players, peaking around March Madness when thousands of abusive or threatening messages flood athletes, many from gamblers, and some so specific that law enforcement must be notified. The emotional toll has led players to tears and self-doubt, with some questioning whether NIL business opportunities are worth persistent abuse. Players report feelings of being dehumanized and mentally exhausted by constant insults and threats, prompting coaches and players to reassess social-media engagement and personal-brand strategies.

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