AD: ACC social media campaign 'targeted' Irish
Briefly

AD: ACC social media campaign 'targeted' Irish
"Bevacqua said the ACC, in the process of promoting football member Miami for College Football Playoff inclusion, also damaged Notre Dame, which lost the season opener to the Hurricanes. Miami made the CFP field as the No. 10 seed, while Notre Dame dropped from No. 9 to No. 11 in the final standings and was left out. The Irish on Sunday declined an invitation to play in the Pop-Tarts Bowl, through an ACC tie-in, and ended their season at 10-2."
""I understand they have to stand up for their teams in football," Bevacqua said. "We just think there's other ways to do it, and it has created damage. I'm not going to shy away from that, and that's just not me speaking. People a lot more important at this university than me feel the same way. So I think it has done some real damage, and I think the ACC knows that.""
The ACC conducted a sustained, targeted social-media campaign late in the season that altered the relationship between Notre Dame and the conference. The campaign promoted Miami for College Football Playoff inclusion while Notre Dame lost its season opener to Miami, fell from No. 9 to No. 11 in the final CFP standings, and was excluded from the playoff. Notre Dame declined a Pop-Tarts Bowl invitation tied to the ACC and finished 10-2. Notre Dame remains independent in football but places 24 sports in the ACC and plays at least five conference members yearly under a 2014 scheduling agreement. An initial ACC post on Nov. 10 prompted further communications after subsequent posts.
Read at ESPN.com
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