2025 average price for internet increases due to new multi-gig offerings: Report
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2025 average price for internet increases due to new multi-gig offerings: Report
"Multi-gig internet plans proliferated across the U.S. in 2026, according to a new analysis of federal data by the Benton Institute for Broadband & Society. There were twice as many such plans in 2025 as there were the year before. But, the report found that because those multi-gig plans were so expensive, they drove up average price for internet service by $7 - nearly 5%."
"Plans with 2 Gbps speeds cost an average of $179 per month, according to the analysis. That's more than twice the average sticker price of services with download speeds in the range of 100-1,000Mbps. Customers facing slow wage growth and inflationary pressures may be slow to jump on these multigig plans, but it's not all bad news. Prices for internet plans in the mid-tier range declined 8.5% in real terms between 2024 and 2025 and 28.9% since 2020, according to the Benton report."
"Other findings from the Benton report show falling prices for fixed wireless internet, but say those services are much less likely to be available in urban areas. Meanwhile, prices for fiber plans were up by 12.8%, and cable prices remained unchanged. Three years later, and 18 months after the end of the Affordable Connectivity Program, only 3% of plans in the federal rate survey had prices of $30 or less."
Multi-gig internet plans expanded substantially, with twice as many such plans in 2025 as in 2024. Multi-gig offerings raised average internet prices by about $7 (nearly 5%) because 2 Gbps plans average around $179 per month, more than double mid-tier sticker prices. Mid-tier plan prices fell 8.5% in real terms between 2024 and 2025 and 28.9% since 2020, making mid-tier plans attractive for growth and retention. Fixed wireless prices declined but availability is limited in urban areas. Fiber prices rose 12.8%, cable stayed flat, DSL rose slightly but fell after inflation. Plans $30 or less comprised only 3% of offerings.
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