"Artemis II is a 50-year case study in leadership commitment. It survived because enough people, across enough leadership transitions, kept building the structural conditions for it to continue even when the spotlight dimmed."
"The question I wanted to ask today's leaders was not whether they have conviction, but what conviction looks like in practice when it is expensive and the outcome is uncertain."
"For over two centuries, we have been dedicated to oral care, and I'm incredibly proud that our Bright Smiles, Bright Futures program, which we launched in 1991, has now reached over 2 billion children and their families globally."
Artemis II represents a long-term commitment to lunar exploration, surviving through multiple administrations due to persistent leadership and structural support. Leaders today face long, uncertain challenges requiring genuine conviction. The pressure to deliver results is immense, yet true leadership involves navigating these complexities with tenacity. Interviews with leaders reveal that conviction manifests in actions, particularly when faced with difficult choices and uncertain outcomes. The commitment to long-term goals, like Colgate-Palmolive's Bright Smiles, Bright Futures program, exemplifies this dedication to purpose and impact.
Read at Fast Company
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