"Colombia is experiencing its first presidential campaign in which every candidate has artificial intelligence at their fingertips though each uses it in markedly different ways. While almost all of them have turned to AIgenerated videos, social media has been flooded above all by the output of two campaigns. First, that of the farright candidate, the criminal lawyer Abelardo de la Espriella, known as El Tigre (The Tiger): he appears dancing on stages in front of videos of big cats, or transformed into a giant tiger destroying a train meant to represent traditional politics."
"Not far behind is the candidate of the traditional right, the senator Paloma Valencia, who has brought several fruit novels a TikTok viral phenomenon featuring characters like apples, bananas, and chili peppers into the campaign. In Frutimbia, the senator is a cheerful pineapple facing off against the bananas of the left and the coconuts of De la Espriella. AIgenerated videos are cheaper to produce than traditional campaign ads, which means they're within reach of any candidate, not just the frontrunners."
"Those further behind in the polls have used them as well: Sergio Fajardo, the centrist candidate, made one imitating characters from Harry Potter. Mauricio Lizcano, a former minister under Colombian President Gustavo Petro, created a version of the film Encanto titled Desencanto. They live in an unreal Colombia, the video says about his rivals. Even Ivan Cepeda, the leftwing senator leading the polls with a more traditional campaign, released an AI video last week in which a refrigerator says it's happy because it's fully stocked a nod to the government the candidate supports."
"Most of the AI videos share an overtly artificial aesthetic tigers, fruit, or Disneystyle characters dancing. They don't try to pass as real or mislead; they are explicitly caricatures. These videos aren't trying to show reality, but a feeling, says Juan Diego Castaneda, codirector of the Karisma Foundation, an NGO th"
Colombia’s presidential campaign features AI tools used by every candidate, with social media dominated by AI-generated videos. The far-right candidate Abelardo de la Espriella, known as El Tigre, uses AI to create tiger-themed imagery, including dancing on stages and giant-tiger destruction scenes. The traditional right candidate Paloma Valencia uses a fruit-novel TikTok format, featuring characters such as a pineapple, bananas, and coconuts. AI video production is cheaper than traditional ads, enabling even lower-polling candidates to participate. Sergio Fajardo created an AI video imitating Harry Potter characters, while Mauricio Lizcano produced an AI version of Encanto titled Desencanto. Ivan Cepeda released an AI refrigerator video referencing a fully stocked government. Many videos use an overtly artificial, caricature style rather than trying to appear real, aiming to communicate a mood or feeling.
Read at english.elpais.com
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