"If a fee is mandatory, the law is clear: it must be included in the price from the very start, not added at checkout, so consumers always know what they need to pay."
"The enforcement action is the first of its kind and sends an unmistakable signal to British business that the regulator is prepared to wield its sharpened teeth."
"Affected customers will not need to lift a finger. The two driving schools will write to those who qualify and refund them automatically."
"Although the £3 booking fee was made clear to customers prior to their purchase, we acknowledge it should have also been displayed at the start."
The AA has been fined £4.2 million by the Competition and Markets Authority for not displaying the full cost of driving lessons upfront. The company added a mandatory £3 booking fee during the checkout process, violating legal requirements. The CMA's chief executive emphasized that mandatory fees must be included in the initial price. This enforcement action marks a significant shift in consumer protection law, allowing the CMA to penalize breaches directly. Affected customers will receive automatic refunds based on their lesson purchases.
Read at Business Matters
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