Tripadvisor has launched a brand refresh, trading its turquoise green for a vibrant electric lime to inspire more travelers. The animated logo owl named Ollie remains central during this transition. Previously, a brand refresh occurred in 2020, coinciding poorly with pandemic travel restrictions. Markedly, travel behaviors have shifted post-pandemic, with increased preference for vacations tied to sports and events. There is now a focus on human connections and local experiences, supported by user-generated content that plays a pivotal role in a new campaign, reflecting travelers' reliance on reviews when planning trips.
Tripadvisor is aiming to attract more travelers for experiential vacation bookings with a vibrant new brand refresh and an emphasis on user-generated content.
The brand refresh features an electric lime color and an animated owl logo, accompanied by a focus on human connections and local experiences.
Collection
[
|
...
]