Netflix is diversifying its offerings with significant investments in live rocket coverage, music competitions, and unscripted content, resembling traditional TV. This strategy aims to retain subscribers and support its ad-supported tier, now at 40 million users. After cautious entry into live programming, the company is committed to major live events, including a $5 billion deal for WWE Raw and a partnership with Nasa for live space content. This shift enhances appointment viewing, reduces subscriber churn, and maximizes advertising potential.
Netflix is investing heavily in live events, music competitions and unscripted formats, adding elements of appointment viewing to its offering.
By contrast, the company streamed two NFL games without reported issues over Christmas. Its Mike Tyson v Jake Paul boxing match last year drew more than 60m households, despite mixed reviews about video quality.
The most significant live commitment so far is its $5bn, 10-year deal to stream WWE Raw weekly starting in 2025.
Beginning this summer, Netflix will carry Nasa+ streams of rocket launches, astronaut spacewalks and live views from the International Space Station.
Collection
[
|
...
]