In June, viewers spent 46% of their TV time on streaming services, compared to just 18.5% on broadcast television, the first time broadcast fell below 20%. Cable networks garnered 23.4% of viewing time. Nielsen reported that, for the third consecutive week, Fox News Channel attracted more prime-time viewers than any major broadcast networks. The increase in streaming viewership correlates with the end of the school year, as younger audiences shifted towards platforms like Netflix and YouTube. While streaming leads dramatically now, conventional TV is expected to regain some viewership during the upcoming football season.
In June, viewers spent more time watching streaming services than they did for broadcast and cable television combined, marking a significant shift in viewing habits.
For the third straight week, Fox News Channel had more viewers in prime-time on weeknights than the major broadcast networks ABC, CBS, NBC, and Fox entertainment.
In June, 46% of Americans' TV time was spent on streaming services, with broadcast slipping below 20% of total TV viewing for the first time.
The driving force in June was school ending for young people, resulting in two-thirds of viewers aged 6 to 17 favoring streaming over conventional TV.
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