"Every year, TV makers flock to CES in Las Vegas to show off bigger, brighter, and better-looking displays. And every year, the same companies also use the show to throw a bunch of spaghetti against the wall as they try to figure out how to sell those big TV sets to consumers busy watching TikTok videos on their phones. In recent years, TVs have gotten cameras for video chats and AI-powered workouts."
"It's been a rough few years for the TV industry. Covid messed with supply chains, tariff threats added a lot of uncertainty, and fears of an economic downturn have consumers rethinking big purchases. As a result, TV sales have stagnated. Global TV shipments declined 0.6 percent year over year in Q3, according to Omdia. In that environment, many TV makers are betting on what works, which is why everyone is now making art TVs."
TV manufacturers are emphasizing lifestyle and software features to make televisions more relevant as sales stagnate. Recent additions include cameras for video chats, AI-powered workout features, cloud-based gaming, smart home hub functionality, and art-display modes. Companies have explored unconventional use cases such as telehealth for pets. Global TV shipments fell 0.6 percent year over year in Q3, creating a cautious market environment. Manufacturers are focusing on proven concepts like art TVs, with Samsung's Frame TV popularizing the category and surpassing one million annual art-TV sales in 2021, while other brands introduce competing art-focused models at trade events.
Read at The Verge
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