"Under CEO David Zaslav, new films like The Day the Earth Blew Up and Coyote vs. Acme were, respectively, offloaded or canceled ( before being rescued), and the classic Looney Tunes library was cut from flagship streamer HBO Max entirely in March, swept up in a broader retreat from animation and kids' programming. Looney Tunes content and merch never went away entirely,"
"The free, ad-supported streamer was already hosting some recent Looney Tunes content, but in August it secured 789 old-school shorts - classics like "The Great Piggy Bank Robbery" and "Long-Haired Hare" all the way up to shorts from the early '90s. Two months later, the streamer says the toons are a hit: "On its own, Looney Tunes is a huge win for us," Samuel Harowitz, Tubi's head of acquisitions, tells me."
Warner Bros. Discovery under CEO David Zaslav de-prioritized Looney Tunes, offloading or canceling new films and removing the classic shorts library from HBO Max during a broader retreat from animation and kids' programming. Looney Tunes content and merchandise remained available in limited outlets like YouTube compilations and MeTV Toons, but many golden-age shorts were effectively inaccessible. Tubi licensed 789 classic shorts, including landmark cartoons, and positioned them alongside other nostalgic properties such as Tom and Jerry and The Flintstones. The Looney Tunes catalog became one of Tubi's top-ten series by viewing time, attracting multigenerational audiences.
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