
"Nick Trotta's 10-year-old son had a request. He told his dad that he was the biggest fan of the ABC sitcom "Abbott Elementary" and hoped to see baseball integrated into the show. Trotta, who is Major League Baseball's VP of global media and licensing, spoke with Carolyn Lehman, the league's head of development for original content, about whether any efforts had been made for MLB to partner with the show."
"Trotta's department then reached out to ABC to express its interest and learned that Quinta Brunson, the show's creator, cowriter, executive producer and lead actress who stars in the sitcom as Janine Teagues, had wanted to work with MLB for some time. '[Quinta's] one of the best in the business, so just knowing that's where her creative instincts were at, nothing could make us happier,'"
A 10-year-old requested that baseball be integrated into Abbott Elementary, prompting MLB executives to explore a partnership. Major League Baseball's VP of global media and licensing and the league's head of development for original content reached out to ABC. ABC confirmed that Quinta Brunson, the show's creator, cowriter, executive producer and lead actress, had long wanted to work with MLB. The collaboration resulted in an episode filmed during the Philadelphia Phillies' Aug. 28 game against the Atlanta Braves. The game featured Kyle Schwarber's four-home-run night. Abbott Elementary previously included cameos from Eagles players, Andre Iguodala and Flyers mascot Gritty.
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