Cluely, an AI startup, has risen to fame with its controversial undetectability feature that allows users to cheat in various contexts. Co-founder Roy Lee was suspended from Columbia University after claiming he used Cluely to cheat on a coding test for a job at Amazon. A student from Columbia has launched an anti-cheating tool called Truely to detect Cluely's usage during online meetings. Despite the backlash, Cluely is shifting its marketing away from a 'cheat' focus and aims to replace ChatGPT in the AI tool landscape.
The company's co-founder, Roy Lee, was suspended from Columbia University for boasting that he used Cluely, originally called Interview Coder, to "cheat" on a coding test.
Cluely's marketing tactics have been described as rage-bait marketing, and now it seems that the company has baited us into thinking of its technology as a cheating tool.
Lee responded to Shen on X by praising Truely, but adding that Cluely "will likely start prompting our users to be much more transparent about usage."
Since securing a $15 million Series A from Andreessen Horowitz last month, Cluely has shifted its marketing strategy away from promoting 'cheating.'
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