We are being erased': Meta accused of silencing' adverts on women's health
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We are being erased': Meta accused of silencing' adverts on women's health
"Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story."
"Posts about pregnancy, menopause and infertility are being silenced by Meta, with adverts for items such as pregnancy pillows being blocked from the site without good reason, it has been claimed. BellaMoon and Hertility are among the companies which have claimed Meta, TikTok and Google are blocking posts and adverts about women's health and lifestyle products, while allowing similar posts about men's health issues to thrive. BellaMoon, a small brand from Ireland, was first blocked by Meta in January after the site reclassified its flagship product, a pregnancy pillow, as a medical device. The company ended up taking out the word pregnancy from all its adverts, with CEO Irene Breen telling The Independent: They made us feel like pregnancy was a bad word."
A news outlet seeks donations to fund on-the-ground journalists covering reproductive rights, climate change and Big Tech without paywalls. The outlet emphasizes sending reporters to obtain facts and present both sides of stories. Femtech companies report that Meta, TikTok and Google are blocking posts and adverts about pregnancy, menopause and infertility, while similar men's health content continues to run. BellaMoon and Hertility say adverts were reclassified or removed; BellaMoon removed the word "pregnancy" after a pregnancy pillow was labeled a medical device. Meta introduced new health categories in January 2025 and added restrictions on sensitive health information for advertisers.
Read at www.independent.co.uk
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