"If there's one thing I know about Microsoft after covering the company for more than 20 years, it's that it will always respond to a competitive threat. Apple's MacBook Air convinced Microsoft and Intel to launch thin and light laptops with the Ultrabook initiative, the iPad pushed Microsoft to create its own tablet hardware, and the threat of Chromebooks saw Microsoft try to match the security and simplicity of ChromeOS with S mode versions of Windows."
"A history of fast follows (and my own sources) tells me that Apple's $599 MacBook Neo announcement last month will force Microsoft to seriously improve Windows. A lot of changes are imminent. Barely two weeks after Apple announced the MacBook Neo, Microsoft unveiled a plan to fix Windows 11 that involves focusing on performance, reliability, and the overall user experience."
"It's no coincidence that Microsoft announced these Windows changes around the same time as the MacBook Neo. Just like how former CEO Steve Ballmer held up an HP tablet PC days before Apple's original iPad announcement in 2010, Microsoft has always closely followed Apple, be it with the Zune or making Windows Mobile a touch-friendly OS."
Microsoft has a history of responding to competitive threats by improving its operating system. The launch of Apple's MacBook Neo has prompted Microsoft to enhance Windows 11, focusing on performance, reliability, and user experience. This pattern of fast follow is evident in past responses to products like the MacBook Air and iPad. Microsoft’s recent announcements regarding Windows changes align closely with Apple's product launches, showcasing its strategy to remain competitive in the tech market.
Read at The Verge
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