"Abigail Wendling, 23, uses Pinterest to curate everything in her life, from recipes to wallpapers. At least until she saw a one-eyed cat when searching for a wallpaper. In another instance, a search for healthy recipes turned up a puzzling image showing a slice of cooked chicken with seasonings sprinkled inside it. These posts were created by generative AI, which is quickly overtaking the photo-first platform."
"Pinterest, like other social media platforms, has grappled with a flood of AI slop since the launch of ChatGPT's Sora video generation tool in 2024. The company has taken proactive steps to curb the content for users who don't want it. But the presence of generative AI has struck a chord with Pinterest's creative community, with users telling CNN that they feel unheard as the company's C-Suite goes all in on the burgeoning technology."
Users encounter increasingly AI-generated images and videos on Pinterest, including odd or inaccurate compositions such as a one-eyed cat or a seasoned cooked chicken slice. Pinterest leadership has prioritized integrating generative AI, rebranding the product toward an AI-powered visual shopping assistant under CEO Bill Ready. The company reports 600 million monthly active users, roughly half Gen Z, and recent third-quarter revenue growth of 17% to $1 billion. Pinterest faces a surge of AI-created content since the 2024 launch of Sora, prompting proactive moderation options but leaving many creators feeling unheard and users frustrated.
Read at www.cnn.com
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