Meta Posts Increases in Users and Revenue in Q4

"First off, in terms of users, Meta added 40 million users in Q4, taking it to 3.58 billion daily active users across its apps. Which remains a truly impressive number, and one that you probably need to take a step back from to really appreciate. The population of the world is around 8 billion people, so the fact that 45% of them are using a Meta app every day"

"In terms of revenue, Meta brought in $59.89 billion for the quarter, taking it to $200.97 billion for the full year. Meta saw an expected boost in ad sales over the holidays, which boosted its performance, while it also continues to see strong sales of its AI glasses, adding another revenue path. Though Reality Labs, its VR/AR division, is still losing a lot of money. As you can see, Reality Labs saw a $6 billion loss in the period,"

"What's slightly interesting here is that Meta also claims to have deleted 544,000 profiles in Australia in response to the Australian government's newly implemented teen social media ban, which restricts social apps to those over the age of 16. 544k is probably too small a number to really make a dent in Meta's overall figures, but there's no real indication of any slowdown in Meta's user numbers, which could suggest that teen users are simply starting new accounts to circumvent the new age detection measures."

Meta added 40 million users in Q4, reaching 3.58 billion daily active users across Facebook, Instagram, WhatsApp, Messenger and Threads. That user base represents roughly 45% of the global population. Meta deleted 544,000 Australian profiles in response to a new teen social media ban restricting social apps to those over 16, though evidence suggests possible circumvention by teens. Meta reported $59.89 billion in revenue for the quarter and $200.97 billion for the full year, supported by holiday ad sales and AI glasses. Reality Labs, the VR/AR division, posted a roughly $6 billion loss in the period.

Read at www.socialmediatoday.com