"Meta is preparing for the next stage of its business model, and it runs through users' wallets. After years in which most features on its platforms Facebook, Instagram and WhatsApp were offered largely for free, the tech giant is signaling it wants users to pay, not for basic access but for what it describes as more premium features. 2 View gallery Meta's apps (Photo: Koshiro K / Shutterstock.com) According to reports published Wednesday, the company will begin testing new paid subscriptions on Instagram, Facebook and WhatsApp in the coming months."
"Meta is still testing what will actually convince users to pay. The overarching idea is clear: greater control over content creation, more tools and more AI for those willing to open their wallets. One of Meta's central moves is expected to be the integration of Manus, the AI agent the company recently acquired for a reported $2 billion. The strategy is twofold: deeper integration of Manus into Meta's consumer products, alongside continued sales of separate subscriptions for businesses."
"Video is also part of the plan. Meta intends to test subscriptions for AI-powered video tools such as Vibes, a short-form video creation feature already built into the Meta AI app. Until now, the service has been free, but the company is considering a premium model alongside basic free use. Under the proposed structure, paid subscribers would be able to create more videos each month."
Meta will begin testing paid subscriptions across Instagram, Facebook and WhatsApp to unlock advanced creative, productivity and artificial intelligence tools while keeping the core user experience free. The company plans different paid feature sets per app and a trial-and-error approach to determine which features convince users to pay. One central element is integrating Manus, the AI agent acquired for a reported $2 billion, into consumer products while continuing separate business subscriptions. Meta also plans to test AI-powered video tools such as Vibes, shifting basic free features toward a premium tier that allows paid subscribers to create more videos each month.
#paid-subscriptions #ai-integration-manus #video-creation-vibes #meta-platforms-instagramfacebookwhatsapp
Read at www.ynetnews.com
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