"AI image and video models aren't human, but they do have distinct "personalities," according to the creators who use them. The new phenomenon is a reaction to the rapidly expanding generative AI industry, highlighting how creators manage a dizzying number of choices. Generative AI has experienced a massive surge in growth over the past few years, but it wasn't until 2025 that AI image, video and other generative media models took center stage."
"For AI companies to stay competitive in a crowded market, generative media has evolved from a niche offering to a must-have necessity. Companies are focusing on upgrading their AI models to maintain an edge and attract new users. Improvements typically involve creating content that is detailed, at a higher resolution and, for video, includes sound and extends the duration of clips. Hallucinations, or errors, are disappearing with every model update, which is part of why it's becoming increasingly difficult to spot AI-generated content ."
Generative AI has surged, with 2025 marking a turning point as AI image, video and other generative media models became central to creative work. Google and OpenAI lead alongside innovations from startups such as Runway, Pika and Luma. Companies upgrade models to produce more detailed, higher-resolution content, add sound and extend video duration. Model updates reduce hallucinations and make AI-generated content harder to detect. The growing number of models forces creators to choose based on fit for a specific project rather than merely serviceable output. Each AI model now demonstrates a distinct personality that creators recognize and use.
Read at CNET
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