Google Preferred Sources Deeplink Button Broken

"The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does not pre-fill in the site's URL in the box, as it should. You can retype it in the box but it does not pre-fill it for you."

"As a reminder, in December, Google rolled out Preferred sources globally after rolling it out in the US and India in August and beta testing it in June. This past January, Google added help documentation for this feature. In that help document it talks about deeplinks but when you try it, as LuchaBeast noted on X - it no longer pre-fills the URL."

The Preferred Sources deeplink button fails to pre-fill the target site's URL when clicked, making the add-to-Google action manual. The feature has been broken since at least last Wednesday and reproduces across multiple sites and browsers. Google rolled out Preferred Sources globally in December after earlier US and India rollouts and prior beta tests, and help documentation mentioning deeplinks arrived in January. A user on X (LuchaBeast) reported the deeplink no longer pre-filling the URL and shared a screenshot. Google product contact Rajan Patel acknowledged the report and said, "Thanks. Taking a look now."

Read at Search Engine Roundtable