"Google Discover may be showing X posts (formerly Twitter tweets) from accounts you follow and not from other accounts that you do not follow. Discover has shown X/Twitter posts for a while now, on occasion, but I didn't know Google could show X posts from only accounts you follow. Gagan Ghorta spotted this and Rajan Patel from Google replied on X saying, "We're experimenting with various approaches to X in Discover.""
"Gagan wrote, "X content in Google Discover feed is just from accounts which someone is following on X?" He then requested, "Can we change that and let non following accounts also get visibility in Discover." Then Rajan Patel, Google's VP, Engineering for Search, replied, "We're experimenting with various approaches to X in Discover." I am surprised Google would do this. Too many things can go wrong with this approach, at least you would think that. Here are those posts:"
Google Discover may display X posts only from accounts a user follows rather than from non-followed accounts. Gagan Ghorta observed the behavior and asked for the option to allow non-followed accounts visibility in Discover. Rajan Patel, Google's VP of Engineering for Search, confirmed that Google is experimenting with various approaches to X content in Discover. Other users reported additional instances of X accounts appearing in Discover with linked entities and profile details noted. The change could reduce exposure for non-followed accounts and create potential issues for content discovery and visibility.
Read at Search Engine Roundtable
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