"“SpaceX requires that there be no annoying 'portal' to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”"
"“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”"
"Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience. Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi‑Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400."
SpaceX explained that Delta Air Lines declined a Starlink in-flight internet deal because Starlink connectivity would have to route through Delta’s branded “Delta Sync” portal. SpaceX said Starlink Wi‑Fi must function with no annoying portal and should work effortlessly for passengers, like using it at home. SpaceX also stated it accepts lower revenue deals with airlines in exchange for making Starlink easy to use and available to all passengers. Delta instead partnered with Amazon’s Project Kuiper, rebranded as Amazon Leo, targeting high-speed Wi‑Fi on up to 500 aircraft by 2028. Starlink’s satellite fleet size was described as far larger than Kuiper’s at the time of the announcement.
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