"BTC Inc, the parent company of Bitcoin Magazine and the organizer of major global Bitcoin conferences, has spent the past several years restructuring its internal operations around Bitcoin-native infrastructure, relying heavily on the open-source BTCPay Server to manage its payments, payroll, and treasury functions. The effort reflects a broader push by the company to operate on what it describes as a "Bitcoin standard," using bitcoin not only as a reserve asset but as a primary medium for internal and external transactions."
"Events regularly host tens of thousands of attendees and dozens of vendors, often in environments with constrained connectivity and strict operational timelines. Using BTCPay's web-based point-of-sale system, vendors were able to accept on-chain and Lightning payments directly to their own wallets. BTC Inc also used BTCPay's "mark as paid" functionality to record cash and card transactions alongside bitcoin payments, allowing vendors to reconcile all sales through a single interface."
BTC Inc rebuilt internal operations around Bitcoin-native infrastructure, centering on the open-source BTCPay Server for payments, payroll, and treasury. The company adopted a "Bitcoin standard," using bitcoin as both a reserve asset and the primary medium for internal and external transactions. The initiative aimed to eliminate dependence on custodial payment processors, reduce cross-border settlement friction, and create a unified system capable of handling high-throughput live commerce. BTCPay Server emerged as the core infrastructure after evaluations found custodial processors introduced counterparty risk and regulatory constraints, and off-the-shelf systems lacked flexibility for global events and payroll coordination.
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