"Though Bluesky's traffic held steady for a few months, slightly rising from 5.8 million average daily active users in October 2024 to 6 million in March 2025, traffic began to plunge every month afterward, hitting a low of 3.5 million daily active users on mobile devices in October 2025."
"Usage of X also dropped 13.3% year-over-year over the same period, dipping from 148.5 million daily active users on mobile worldwide in October 2024 to 128.8 million daily active users in October 2025. X's decline stands in stark contrast to the Meta-owned, text-based social media platform Threads, launched in 2023 as a challenger to X, which saw a 53% surge in average daily active users over the same period (and saw it overtake X)."
"Bluesky's number of average daily active users on mobile devices worldwide is down 39.8% year-over-year as of the end of October, according to data from Similarweb, a digital market intelligence company, a much steeper decline than other major social networks over the same period."
Bluesky's average daily active users on mobile devices worldwide fell 39.8% year-over-year as of the end of October, according to Similarweb. Traffic rose slightly from 5.8 million in October 2024 to 6 million in March 2025, then declined each month to 3.5 million in October 2025. X's mobile daily users dropped 13.3%, from 148.5 million to 128.8 million over the same period. Meta's Threads experienced a 53% surge in average daily active users and overtook X. Truth Social grew mobile daily users by 32%, with traffic spiking after major announcements. Bluesky launched an invite-only beta in early 2023, founded by Jack Dorsey.
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