"That was the case for Michelle Lim, who, while running Warp 's growth marketing effort earlier this year, realized that the company wasn't updating its website quickly enough. She noticed that potential customers were asking ChatGPT and other AI bots all kinds of questions about Warp's offering, but the information they sought, such as how the product compared with a newer competitor, wasn't available on the startup's website."
"It was clear that Warp needed to add more content, but making and uploading each additional web page was a time-consuming task involving a design agency and multiple people across different departments. "Marketers just can't wait one month for design and development teams to build the page," she told TechCrunch. "With AI engines, you need to be producing content a lot faster than before to capture your consumer demand.""
Michelle Lim observed that potential customers were asking AI bots about Warp's product but the website lacked comparative and timely information. Slow page creation involving agencies and multiple departments prevented rapid content updates. Lim co-founded Flint with engineer Max Levenson to automate website content creation and updates. Flint emerged from stealth with $5 million in seed funding led by Accel, with participation from Sandberg Bernthal Venture Partners and Neo. Flint aims to build websites that continuously optimize, run A/B tests, learn from visitors and market trends, and generate pages customized to each visitor.
Read at TechCrunch
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