"From day one, you're quickly running out of time. When I found myself in this position, this really focuses the mind. What you really need to optimize for is productivity, which I'll define here as spending time on what matters. Throughout my experience as an engineer, productivity has been a key aspect in what I've looked for from tools I've chosen."
"I think to be spending time on what matters is the core of a good developer experience. This goes further as a startup. I might write a blog, or I might talk to someone about my ideas, or I might go and attain some security qualification like SOC 2 Type 2, because maybe that's the most important thing for my business at the time, rather than writing code."
"For the last two years, I've been CTO and co-founder of Tracebit, which is an early-stage cybersecurity company based out of London. If I tell you that two years ago, I hadn't worked with C# at all, and today I'm going to be telling you about C#, you will recognize that I'm not an expert. What I can tell you is the real brass tacks experience of building a startup in an unfamiliar language, and in particular in C#."
Startups must compete with large companies while operating with limited resources and compressed timeframes. Productivity must be optimized by prioritizing work that directly matters to the business. Developer experience centers on enabling time spent on meaningful outcomes rather than distractions. Early-stage decisions can favor non-coding activities when they better serve business goals, such as marketing or security certifications like SOC 2 Type 2. Practical, hands-on experience building systems in an unfamiliar language like C# yields concrete lessons about tooling, architecture, and trade-offs. Rapidly getting started and focusing on what moves the business forward provide the best chance for progress under constraints.
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