"The idea for Keplar was conceived in 2023 when Dhruv Guliani (above right), previously an engineer at Google, where he worked on speech and voice AI models, and machine learning engineer William Wen, participated in the South Park Commons founder fellowship program. The duo spoke with market researchers and brand managers and realized that the tools these professionals rely on - written surveys and interviews conducted by humans - can now be replaced by conversational AI."
"The startup's platform can turn any question about the product into an interview moderation guide. Keplar's voice assistant will then reach out to participants and will ask them probing questions to understand what customers like and dislike about the product. If Keplar is granted access to the client's CRM, the AI voice researcher will reach out to existing customers. The results of AI conversations are then packaged into reports and PowerPoint presentations, similar to those traditionally provided by human market researchers."
Keplar is a market research startup that uses voice AI to conduct customer interviews and deliver faster, lower-cost analysis and reports. The company was founded in 2023 by Dhruv Guliani, a former Google engineer who worked on speech and voice AI models, and machine learning engineer William Wen during the South Park Commons founder fellowship. Keplar converts product questions into interview moderation guides, uses a voice assistant to probe customers, and can contact existing customers if granted CRM access. AI conversation outputs are packaged into reports and PowerPoint presentations, replacing traditional written surveys and human-conducted interviews.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]