
"You've probably heard of House of Highlights-even if you're not a sports fan, it's hard to miss, whether on YouTube or scrolling through your social feeds. What started as a college dorm Instagram account has grown over 11 years into the #1 sports media brand on the platform, boasting 100 million followers and billions of monthly views. Today, House of Highlights is a multi-platform sports media powerhouse, producing creator-led content and original series that rival traditional TV."
"How did House of Highlights start? [The genesis of the project came from] a guy named Omar Raja in his college dorm room. The idea was: "I'm not seeing the highlights that I want on the platforms where I'm spending time." Seems like kind of table stakes now that you see the proliferation of highlights basically everywhere you look on social media. But back then it really was a novel idea."
"And the Bleacher Report leadership at the time [. . .] led the acquisition of bringing in this Instagram account into the sports world and saying, "this account is doing something interesting-it's speaking with young people, it's overperforming in ways that seem to not map to what typical sports companies are doing." [It was ultimately a credit to Bleacher Report] who let House of Highlights incubate as a startup within the larger company, allowing it space to grow and preserve its unique voice."
House of Highlights began as Omar Raja's college dorm Instagram account aimed at delivering preferred sports highlights. Over 11 years it expanded into the #1 sports media brand on Instagram with 100 million followers and billions of monthly views. The brand evolved into a multi-platform media company producing creator-led content and original series that rival traditional TV. Bleacher Report acquired and incubated the account, preserving its unique voice while enabling scale. The company focuses on growth strategies and creator partnerships to balance viral moments with longer-form storytelling across platforms.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]