X to take action against AI deepfakes of the Iran conflict

"During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies, it is trivial to create content that can mislead people. Starting now, users who post AI-generated videos of an armed conflict - without adding a disclosure that it was made with AI - will be suspended from Creator Revenue Sharing for 90 days."

"Wired reported on Feb. 28 that hundreds of posts on X, some with millions of views, promoted misleading claims about the conflict. In some cases, alleged video footage of the attack shared in posts on X are actually months or years old. In several posts, video footage of apparent attacks have been attributed to incorrect locations. A number of images shared on X appear to be altered or generated with AI."

X announced new policies to combat misinformation during the Iran conflict, specifically targeting AI-generated deepfakes. The platform will suspend users from its Creator Revenue Sharing program for 90 days if they post AI-generated videos of armed conflicts without disclosing the AI origin. Repeat violations result in permanent suspension from the program. Detection occurs through Community Notes or metadata from generative AI tools. This response follows a Wired report documenting hundreds of misleading posts with millions of views, including old footage, misattributed locations, AI-altered images, and video game footage presented as conflict scenes. The revenue-sharing incentive structure had motivated creators to post inflammatory content, contributing to the misinformation surge.

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