X says it will suspend creators from revenue-sharing program for unlabeled AI posts of 'armed conflict' | TechCrunch

"During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies, it is trivial to create content that can mislead people. Starting now, users who post AI-generated videos of an armed conflict - without adding a disclosure that it was made with AI - will be suspended from Creator Revenue Sharing for 90 days."

"X's Creator Revenue Sharing Program offers creators the ability to generate income by posting on the platform, and sharing in advertising revenue if their posts are popular. While designed to boost the amount of engaging content found on X, critics of the program say it incentivizes creators to post sensationalized content, like clickbait or other posts designed to spark outrage."

"Given how easy it is for AI to be used to make misleading photos and videos, X's ban on financially rewarding creators for type of content is only a limited fix. Outside of war, AI media is often used to create political misinformation or push deceptive products in the influencer economy - all of which will still be allowed under the new policy."

X announced enforcement actions against creators posting AI-generated videos of armed conflict without disclosure. Head of product Nikita Bier stated that creators violating this policy face a 90-day suspension from the Creator Revenue Sharing Program, with permanent removal for continued violations. X will identify misleading posts using AI detection tools and Community Notes. The policy aims to protect access to authentic information during wartime. However, the measure addresses only a narrow category of AI misuse. AI-generated misinformation in political contexts and deceptive influencer marketing remain permitted under the new policy, limiting its overall effectiveness in combating AI-driven disinformation.

Read at TechCrunch